Kyle
Ankney
I tell stories that the right people read.
Fractional PR strategy for the brands and executives shaping what comes next. Senior strategy, top-tier media relationships and direct access to the person doing the work.
A decade in the outlets that shape opinion and move markets.
I'm a media relations strategist with more than ten years of experience placing clients in The New York Times, Vogue, Forbes, CNBC and AP News.
I work across two worlds. On the B2B side: AI, fintech, SaaS, Web3 and venture-backed startups. On the consumer side: health, beauty, fashion, lifestyle and real estate. Most PR professionals stay in one lane. Working in both lets me bring tech-world pattern recognition to consumer stories, and editorial instinct to B2B campaigns.
I'm a proud member of the LGBTQIA+ community and a disability visibility advocate. That perspective helps me see the angles others miss and tell the stories others overlook, and my clients benefit from it.
Three disciplines.
One strategist.
Media relations, top-tier press, executive thought leadership and brand storytelling, all built to drive measurable business results.
Story architecture
Finding the narrative a reporter will want to write. Then building every pitch, byline and executive platform around it.
Precision targeting
The right reporters at the right outlets, researched one by one. Fewer pitches, better placements, stronger relationships.
AI-era optimization
Coverage structured to rank in search and to be cited by ChatGPT, Perplexity and Google's AI Overviews.
Kyle understood our research right away and found the story in it. He put me in front of reporters who care about women's health, and he handled every detail so I could focus on the conversation.
Your next customer won't Google you. They'll ask AI about you.
A growing share of buyers ask ChatGPT, Perplexity and Google's AI Overviews instead of scrolling search results. If your coverage isn't built to show up in those answers, you're missing from the fastest-growing search channel.
Every placement I secure is structured to rank in traditional search and to be cited by AI engines. This is generative engine optimization, and it's where PR is headed.
I co-founded an agency-wide AI education program, trained teams to bring AI into daily workflows and built the frameworks they use for research, pitch optimization and coverage analysis.
of consumers have replaced traditional search engines with generative AI tools as their go-to for product and service recommendations.
Capgemini Research Institute, Jan. 2025When is the right time for a startup or brand to invest in PR?
When you have a product in market, a clear story to tell and a reason for the press to care. PR works best when there's something real behind it: a launch, a funding round, a market shift or a founder with a point of view worth covering.
How is a fractional PR strategist different from an agency?
You get senior experience and direct access to the person doing the work. I bring 10+ years of media relationships, agency-level tools and close focus on every account. No junior staff and no rotating team.
How long does it take to start seeing coverage?
The goal is initial placements within four to eight weeks. PR compounds over time, building reputation and credibility with journalists and AI engines. My typical minimum engagement is three months, the window where momentum takes hold.
What is GEO, and why should I care?
GEO is the practice of structuring media coverage so AI search tools like ChatGPT, Perplexity and Google's AI Overviews cite it. If your coverage isn't built for AI, you're missing from the fastest-growing search channel.
Can PR help with SEO and search visibility?
Yes. Every placement is structured to rank in traditional search and to be surfaced by AI engines. Coverage in high-authority outlets like Forbes, The New York Times and CNBC strengthens your search presence.
What does it cost to work with you?
I work with companies at every stage, from early-stage startups to established brands. Every engagement is scoped to your goals, your timeline and the media environment in your vertical, and it starts with a strategy call.
Let's find the story
worth telling.
Every engagement starts with a strategy call, so the plan fits before any number does.